Director of Customer Success

Co-Founder and CEO

Boaz is an entrepreneur with over ten years of experience in the EdTech space. Boaz launched McGraw-Hill Professional’s B2B e-book library while serving as the company’s director e-book platforms. He later joined the Center for Educational Technology, Israel’s market leader in the space, as chief of business development. Boaz also co-founded Ivy MBA Consulting, which supports international students in their application to top-tier business schools.
Boaz graduated magna cum laude from Tel Aviv University and earned an MBA from the Kellogg School of Management, Northwestern University.

Co-Founder and Chief Product Officer

Gad is a professor of Operations Informations and Decisions,at the Wharton School, University of Pennsylvania.  He teaches several operations courses, as well as a Massive Open Online Course (MOOC) on operations management as part of a faculty project on Udemy. Gad was named the 2014 Alumni Professor of the Year and received the Outstanding Professor of the Year Award at Kellogg in 2009; he was recently named one of the world’s top 40 business school professors under the age of 40 by Poets and Quants.
Gad earned his PhD in economics from Columbia University, and his MS and BS from the Technion-Israel Institute of Technology.

Visit Gad‘s Wharton Faculty Page

Co-Founder and CTO

Ofer is a 20-year software industry veteran with diverse experience in programming and systems architecture.
A self-taught programmer from the age of 12, Ofer has worked for some of the world’s leading technology companies, most recently as a system architect at HP Software. In addition, he has worked as a software engineer at Mercury Interactive, CTI2, The Center for Educational Technology – Israel, and Comfy. Ofer served in the elite 8200 technology unit of the IDF Intelligence Corps through the academic reserve program, where he worked on several (confidential) intelligence systems.
Ofer received his MBA and BA in Computer Science from Tel Aviv University.